Discover an unexpected summer in Japan with the JR EAST PASSDiscover an unexpected summer in Japan with the JR EAST PASSDiscover an unexpected summer in Japan with theJR EAST
PASS

Enjoy unlimited travel in eastern Japan at an excellent priceEnjoy unlimited travel in eastern
Japan at an excellent price

Book online and receive a 1,000 JPY discount

  • AomoriAomori

    Explore nature

    Oirase Gorge  |  
    Aomori Prefecture
    One of the best tourist sites in the Tohoku region.

    Oirase Gorge is the sightseeing spot which has been awarded 2 Michelin Green Stars. The 14km long gorge does not fail to amaze visitors with its magnificent view on every walking track. Visitors can enjoy the untouched nature while walking along the green tunnels and walking tracks. Each season creates different and unique landscapes, surrounded by trees, waterfalls and uniquely-shaped rocks.

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  • IwateIwate

    Explore nature

    Geibikei Gorge  |  
    Iwate Prefecture
    A picturesque gorge.

    Geibikei Gorge, the historical and natural heritage site is one of ‘100 Landscapes of Japan’ and must visit spot in Japan. There is a quiet stream which is known as the only river in Japan where the visitors can enjoy a river cruising using only 1 pole. While visiting, taking a river cruise with local songs sung by a guide is highly recommended. Make sure to spot and feed the fish swimming in the clear water.

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  • MiyagiMiyagi

    Explore nature

    Sanbongi Sunflower Hill  |  
    Miyagi Prefecture
    A field of 420 thousand sunflowers.

    This hill is covered by a few hundreds of thousands of canola flowers in spring, and sunflowers in summer across an area of six hectares. During the sunflower peak season, usually from the end of July to the middle of August, the ‘Sunflower Festival’ is held and attracts visitors from all over Japan with its local product market.

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  • AkitaAkita

    Explore nature

    Shirakami Sanchi  |  
    Akita Prefecture
    must-visit UNESCO World Heritage Site.

    Shirakami Sanchi is a mountainous and wilderness areas spread across Aomori prefecture and Akita prefecture. This primeval beech forest is one of the largest in the world and part of the 130 thousand hectares (17 thousand hectares) is inscribed on the UNESCO World Heritage List. Access to the heritage area is not easy, however it is worth visiting the surrounding areas for trekking. In particular, the enchanting clear-blue Aoike Pond cannot be missed.

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  • YamagataYamagata

    Explore nature

    Okama (Zao)  |  
    Yamagata Prefecture
    The magical crater lake changes its colour with the sunlight.

    Zao Mountain Range is one of ‘100 Great Landscapes of Japan’. Okama, named after its cooking pot shape, is a crater lake surrounded by three mountains: Katsuta-dake, Kumano-dake and Goshiki-dake. Due to the mysterious nature of it changing its water colour to dark blue or blue depending on the sunlight or the angle, it is also called Goshiki-numa (literally meaning five coloured pond).

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  • FukushimaFukushima

    Explore nature

    Goshiki-numa Lakes  |  
    Fukushima Prefecture
    The mysterious world of colourful lakes.

    This group of lakes, Goshiki (five coloured) lakes, is named after its colour changing depending on the season, weather and the angle. In 2016, it received 1 Michelin Green Star. The largest one, Lake Bishamon, is popular for rowboat rides. Look out for the carp with a red heart shaped mark representing good luck. When visiting the area, be sure to visit the different coloured lakes, influenced by the water elements, such as the red-coloured Aka-numa Pond and three-coloured Midoro-numa Pond.

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  • AomoriAomori

    Eat like a local

    Oma Tuna  |  
    Aomori Prefecture
    Fresh and delicious blue-fin tuna!

    The Tohoku region, surrounded by the Sea of Japan and the Pacific Ocean, is famous for its high-quality tuna fish. The acclaimed Oma Tuna (blue-fin tuna) is sold at a very high price at the whole sale market, and therefore is often called the ‘Black Diamond’. You can enjoy this premium Oma Tuna as sushi or sashimi on rice in Oma town.

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  • IwateIwate

    Eat like a local

    Morioka Reimen Cold Noodles  |  
    Iwate Prefecture
    The beloved soul food in the local neighbourhoods.

    Morioka Reimen is a long-time favourite dish amongst locals. The noodles chewy texture is made from wheat and rice flour, which makes for the perfect match with a rich and chilled beef or chicken broth. The slightly spicy and sour radish Kimuchi is the perfect add on to the dish. Try it as a side dish with Japanese BBQ, as the locals do. There are as many as 30 restaurants serving Morioka Reimen in the city centre.

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  • MiyagiMiyagi

    Eat like a local

    Sanriku Oysters  |  
    Miyagi Prefecture
    delicious gift from the sea.

    The Sanriku Coastal Area, including Miyagi prefecture, is famous for the finest oysters. The oysters in this Ria Coastal area are surrounded by mountains which are very rich in minerals. Despite its smaller size compared to oysters from other regions, its creamy and rich flavour makes it one of a kind. While in the area, try them fresh or cooked. The must-go place is Kaki-goya (means oyster cabin), where you can taste the delicious oysters and alternative seafood goodies in different ways. Although it’s not a fancy restaurant, you can enjoy the finest seafood in a fun atmosphere.

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  • AkitaAkita

    Eat like a local

    Sake  |  
    Akita Prefecture
    Local sake polished by pure water and a unique climate.

    There are nearly 40 sake breweries in the Akita Prefecture. The abundance of high-quality rice brands, the purest water, and the chilly climate of the region are the perfect variables for good sake. Each brewery has kept its long tradition and the passion of sake making alive. Some of them are open for a visit and for you to try their sake fresh straight out of their storage. If you enjoy the taste, make sure to purchase a bottle for you to bring home.

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  • YamagataYamagata

    Eat like a local

    Yonezawa-gyu Beef  |  
    Yamagata Prefecture
    The World Top Class branded beef.

    The Tohoku region is known for several prestigious beef brands, including the most famous Yonezawa-gyu beef. The way the cattle are raised in natural land and fed with the highest quality of rice, soy beans, wheat and corn are key to its fine flavour. There are a few top-quality types of Yonezawa-gyu beef which can only be tasted at a few selected restaurants. While you’re in Tohoku, make sure to try the best Japanese beef you can find.

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  • FukushimaFukushima

    Eat like a local

    Kitakata Ramen  |  
    Fukushima Prefecture
    Start your day with Kitakata ramen.

    Kitakata city in Fukushima prefecture has as many as 120 ramen shops serving its famous Kitakata Ramen. There is a fun culture called Mornin’ Noodles among the locals. You can see groups of locals enjoying a bowl of breakfast ramen around the city. The slightly thicker and wavy, but soft noodles are due to the additional water that makes it different from the other kinds of ramen noodles.

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  • AomoriAomori

    Find out the unknown Tradition

    Aomori Nebuta Festival  |  
    Aomori Prefecture
    cultural treasure, Fire Festival.

    Aomori Nebuta Festival is one of the most famous Japanese fire festivals of Japan, designated as the Important Intangible Folk Cultural Property. This heritage listed summer festival features the magnificent Nebuta Floats(The size is surprisingly 5 meters in height and 8 meters in width!)of historical and mystical figures which parade around the city with traditional music and dance. The locals or the visitors are welcomed to join as a dancer in the dedicated costume (you can also rent it).

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  • IwateIwate

    Find out the unknown Tradition

    Chusonji Temple and Konjikido Golden Hall  |  
    Iwate Prefecture
    gorgeous golden world heritage site.

    Chusonji Temple, established in 850 is an important cultural heritage site in Iwate Prefecure. The glorious golden-covered pavilion Konjikido was registered as a world cultural heritage site in 2011. With the fine art and crafts, including maki-e (the golden and silver lacquer spread around the hall), it is naturally a treasure box of art from the Heian Period. There are more than 3,000 national treasures and cultural assets, such as the Buddha statue and the Buddhism art.

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  • MiyagiMiyagi

    Find out the unknown Tradition

    Kokeshi Doll Painting  |  
    Miyagi Prefecture
    Experience Japanese traditional culture.

    There are five different types of the traditional Kokeshi dolls in Miyagi Prefecture. The patterns and the shapes are slightly different from each other. Painting workshops where you can learn about the history and production process are highly recommended.

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  • AkitaAkita

    Find out the unknown Tradition

    Omagari Fireworks  |  
    Akita Prefecture
    The biggest firework competition in Japan.

    Omagari Firework Festival is one of the three biggest firework festivals in Japan. It is recognised as the most prestigious firework competition with a long history of more than 100 years. Every year the fireworks with various themes are designed and created by craftsmen from all over Japan as traditional fine art in the sky.

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  • YamagataYamagata

    Find out the unknown Tradition

    Yamadera Temple & Risshakuji-Temple  |  
    Yamagata Prefecture
    The lucky spot which a great poet sang about.

    The Risshakuji-Temple, known as Yamadera Temple, is built on a rocky mountain which is the centre of the Buddhism training and devotion. The view from the thousand steps to the summit is truly spectacular. The main visiting route takes about an hour and challenges you to climb over 1,000 steps. It is said that completing these 1,000 steps takes your klesha (evil desires) away. There are a number of lookouts and resting points with historical monuments to enjoy.

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  • FukushimaAomori

    Find out the unknown Tradition

    Soma Nomaoi Horse Festival  |  
    Fukushima Prefecture
    Experience the samurai way.

    Soma Nomaoi is the horse festival held on the last weekend in July. It is said that the origin of this festival is the samurai training which started more than 1,000 years ago. The samurai march with the distinct moving sound of samurai armour, the vigorous horse racing, and the exciting flag fight cannot be missed.

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What's JR EAST PASS

The JR EAST PASS is a special discounted pass available only to international travellers to Japan (with a short-term visa no longer than 90 days) and holding a foreign passport.
It allows unlimited rides on all JR East train lines in the JR EAST PASS designated area. For example, you can start your journey by taking an express train from Narita Airport or Haneda Airport to Tokyo, explore Tokyo, and maybe hop aboard the Shinkansen to Aomori or Sendai.
* There are several types of passes, and the areas you can travel to depends on the pass type.

JR EAST Pass
The JR EAST PASS is a special discounted pass available only to international travellers to Japan (with a short-term visa no longer than 90 days) and holding a foreign passport.
It allows unlimited rides on all JR East train lines in the JR EAST PASS designated area. For example, you can start your journey by taking an express train from Narita Airport or Haneda Airport to Tokyo, explore Tokyo, and maybe hop aboard the Shinkansen to Aomori or Sendai.
* There are several types of passes, and the areas you can travel to depends on the pass type.
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